Celebrating local artists
Why supporting artists in the community matters
Have you ever stopped to think about how your community is shaped by the creativity around you? Art has a unique power. It reflects our stories, our history, and our values. It captures moments in time and connects people across generations. But what many don’t realise is that local artists play a pivotal role in building the identity and spirit of the places they call home.
When we support artists in our community, we’re not just buying a painting or sculpture; we’re investing in the culture, vibrancy, and future of our surroundings. Supporting local artists is important, not only for the artists themselves but for the whole community. From strengthening the local economy to creating a lasting cultural legacy, the impact of supporting local creatives stretches far beyond the art on the walls.
The role of local artists in the community
Creative economy
Local artists are vital contributors to the creative economy, and their influence extends far beyond galleries and exhibitions. By creating and selling their work, artists directly impact the economy of the community. Their studios, workshops, and events not only provide a livelihood for themselves but often create opportunities for local businesses and other creatives. For example, art fairs, gallery openings, and public installations can drive tourism, attract visitors, and generate sales for nearby restaurants, shops, and hotels. The economic ripple effect of supporting local artists is undeniable.
Cultural enrichment
Art is one of the most powerful ways to express culture, and local artists are often at the forefront of this expression. They help preserve and reflect the history and identity of their community, showcasing local landmarks, folklore, and traditions in their work. Local art is a direct representation of the place it comes from, often telling stories that resonate with the people who live there. By supporting local artists, you help ensure that your community’s culture and history continue to thrive through creative expression.
Public spaces and identity
Think about the murals on the side of buildings, the sculptures in public parks, or the art festivals that bring a sense of excitement and togetherness. These public art pieces, often created by local artists, help define the physical and emotional landscape of a city or town. They foster pride in a community and serve as a reminder of what makes the place unique. Supporting local artists helps to contribute to the public spaces in the community, making them vibrant, welcoming, and full of life.
Image: Cheltenham Paint Festival 2022 mural by Mister Samo
Benefits of supporting local artists
Personal connection
When you support a local artist, you’re not just acquiring a piece of art, you’re building a personal connection. You have the chance to learn about the artist’s process, their inspiration, and the story behind the piece. Unlike mass-produced art, which can feel detached, supporting a local artist allows you to engage with the creative process on a deeper level. This connection adds emotional value to the work and creates a sense of ownership and appreciation for the piece.
Strengthen the community
By supporting local artists, you help create a stronger, more cohesive community. Local artists often collaborate with other creatives, businesses, and organisations to bring projects and events to life. This sense of collaboration brings people from different walks of life together to support and enjoy the arts. The benefits of this collaboration extend beyond the art itself, helping to build a network of relationships that can lead to further growth and creativity within the community.
Image: Broadway Arts Festival Competition Exhibition, Charlotte Burn photography
Sustainability
Supporting local artists can also be a more sustainable choice compared to buying mass-produced, factory-made items. Many local artists use eco-friendly materials, create small-batch pieces, and focus on sustainable practices that are more environmentally conscious. By purchasing locally made art, you’re not only supporting the artist financially but also contributing to a more sustainable and mindful approach to consumption.
Preserving local talent
When you buy a piece of local art, you help ensure that the artist can continue to create and grow. The financial support allows artists to keep producing new work, developing their skills, and contributing to the cultural landscape of the community. Supporting local artists directly impacts their ability to thrive.
Image: Art in the Park, Leamington Spa
Ways to support local artists
Supporting local artists doesn’t just mean buying their work - it can take many forms. Whether you’re attending events, spreading the word, or offering your time, there are plenty of ways to get involved and make a difference. Here are some simple yet impactful ways you can support the artists in your community:
Attend exhibitions and events
Visit local exhibitions, open studio events, and art festivals to show your support. These events often provide a platform for emerging artists to showcase their work to a wider audience. Your attendance helps bring visibility to the artists, allowing them to network and expand their fanbase.Buy art directly
If you find a piece of art you love, consider purchasing it directly from the artist. Buying directly ensures that the artist receives fair compensation for their work. It allows you to invest in a unique and meaningful piece of art, whether it’s a painting, sculpture, photograph, or handcrafted item. Purchasing from local artists supports their livelihood and enables them to continue creating.Spread the word
Share the work of local artists with friends, family, and on social media. Word of mouth and online sharing can significantly increase the artist's exposure. Promoting their work helps raise awareness and expand their reach to new audiences, leading to more opportunities and sales.Volunteer and collaborate
Get involved in your local art scene by volunteering at art events, festivals, or workshops. Many communities host artist talks, public art installations, or collaborative projects that benefit from extra hands and support. Your involvement can help ensure these events run smoothly and provide local artists with the resources they need to continue their work.
Image: Fresh Art Fair, Cheltenham
How community shapes art
Local artists often draw inspiration directly from their surroundings. Whether it’s the landscapes, the architecture, the people, or the issues affecting the community, artists have a unique ability to reflect the spirit of their environment. Community-based art projects allow artists to collaborate with residents, business owners, and other creatives, enriching the final product and nurturing connections between people. When an artist receives support from their community, it encourages them to take risks, experiment, and grow. A supportive community provides the encouragement and feedback that artists need to push the boundaries of their work, explore new ideas, and make a lasting impact.
The ripple effect of supporting artists
When you support a local artist, you’re not just helping them in the short term - you’re contributing to the long-term growth of the arts in your community. This support has a ripple effect, as local artists succeed, they inspire others to pursue their creative dreams. They help foster an environment where art is valued, celebrated, and integrated into everyday life.
Supporting local artists helps ensure that art continues to be an accessible and integral part of the community. It creates a space where future generations can connect with art and express their own ideas and experiences. By buying their art, attending their events, and spreading the word, we all play a part in ensuring that creativity continues to flourish in our communities. So next time you’re looking for a new piece of art, think local. Let’s celebrate and support the artists who make our world a more colourful, meaningful, and inspiring place to live.
Get involved this summer
Warwickshire Open Studios Summer Art Weeks takes place from 21 June - 6 July. This years event sees 350 artists and makers taking part at 115 venues across Warwickshire, Coventry and Worcestershire boarders. Search the artists in your area here.